Marketing & Social Media Assistant

The Waldorf School of Lexington, a preschool to grade 8 co-ed day school, is seeking a part-time Marketing & Social Media Assistant. This is a part-time, hourly, non-benefitted position that reports to the Marketing Director. The position is 15–20 hours per week year-round.

The Marketing & Social Media Assistant supports a variety of marketing and outreach efforts at WSL including social media marketing and other online marketing. This position requires experience marketing through social media, strong graphic design skills, strong tech skills, high attention to detail, and an enthusiasm advancing the school’s brand.

The Marketing & Social Media Assistant plays a key role in posting school events, school photos, and articles on WSL’s social media sites as well as managing the school’s online marketing and advertising channels. The goal is to message the school’s identity and drive clicks to the WSL website that lead to inquiries, applications, and enrollment to the Waldorf School.

  • Help execute the school’s social media strategy
  • Post photos, articles, and school events on appropriate social media platforms, tailored to an internal audience
  • Manage ad campaigns on appropriate social media channels, tailored to prospective parents
  • Post and promote school events on online calendars and through list serves
  • Build and communicate with a network of referral sources to promote school events
  • Participate in school outreach events
  • Other tasks as directed by the Marketing Director or School Director

  • Qualifications
    • Undergraduate degree
    • 2–3 years’ experience in communications and marketing
    • Proven knowledge of the social media environment, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google
    • Strong design skills, including facility with InDesign, Photoshop, and Illustrator
    • Strong tech skills including Google Analytics and Facebook Insight/Business Manager
    • Exceedingly high attention to detail
    • Strong interpersonal skills and the ability to work as part of a team
    • Video editing a plus

    WSL is beautifully sited 20 minutes west of Boston in historic Lexington, Massachusetts—an area rich with culture, historic significance, and natural beauty. Abutting our campus is a 185-acre nature preserve, and our site features a sports field, several play gardens, a biodynamic vegetable garden, and beehives.

    Pedagogy and Program
    WSL is a vibrant, faculty-led independent school for children in preschool through grade 8. Our pedagogy and curriculum, based on Rudolf Steiner’s understanding of human development, includes a full complement of offerings, including parent-child classes, a nursery program, two kindergartens, grades 1–8, aftercare and extended day, and summer camp and storytime programs.

    The elementary and middle school curriculum has a full academic program including English, math, science, social studies, history, and geography. In addition, all students study German and Spanish starting in grade 1. Subject specialists in reading, English, and math support students in grades 2–8. Our curriculum also includes handwork, woodwork, visual and performing arts, games and physical education, eurythmy, chorus, and string ensembles and orchestra.

    WSL enrolls over 200 students, with a faculty and staff of 50. First graders come primarily from within our early childhood program. Our 8th grade graduates may continue Waldorf education at the regional Waldorf High School close by, or attend local public or independent high schools in the area.

    We seek to attract a diverse student body and faculty, striving to reflect the socio-economic, cultural, and ethnic diversity of the greater Boston area.

    We are accredited by AWSNA and NEASC (the New England Association of Schools and Colleges), and are members of AISNE (Association of Independent Schools of New England), and NAIS (National Association of Independent Schools).

    To Apply
    Please email a cover letter, resume, and three references (written or provide contact information) in a single pdf document addressed to School Director Robert Schiappacasse to
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